Archive of all Mars articles – Page 11
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NewsMars & Snickers bars to get less sugar and more protein
Newly merged Mars Wrigley Confectionery announced this week that the two new SKUs would be available from January
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InterviewsDavid Manzini: big interview with Mars Wrigley's metropolitan
Business leaders don’t come more cosmopolitan than David Manzini
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NewsDolmio adds Veggie Goodness range of healthier sauces
Four variants are rolling out this week promising two portions of fruit & vegetables in every serving
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NewsMars unveils Skittles Chewies and Starburst Minis
Mars is predicting £16m first-year sales for the duo, which will be backed from around mid-September by a £2m digital push
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NewsMaltesers goes posh with foil-wrapped Truffles
The chocolates are made from the typical Maltesers milk chocolate and crunchy malted milk, with a new malty crème
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NewsMaltesers puts women centre stage in pair of ads
The two comical clipss are based on conversations with a diverse range of women about their experiences
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NewsMars Wrigley denies plan for ‘disc-shaped’ Maltesers
Tabloid reports at the weekend claimed a new shape had been revealed at a TV ad audition
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NewsMars abandons front-of-pack labelling system campaign
Confectionery giant said the new plans “lacked credibility”..
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NewsConfectionery giants seek portion control ideas from shoppers
Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative
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NewsWrigley launches sugar-free Starburst Chewing Gum
Wrigley plans to bring “a candy-like experience” to the gum category
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NewsHelen Warren-Piper appointed sales director at Mars Pet Nutrition
Warren-Piper joins Mars from Premier Foods, where she spent five-and-a-half years, reaching the position of UK marketing director
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ProfilesMy food & drink job: Carla Mendoza, technical lead, Mars
Working in food means having the opportunity to influence how products are made that touch millions of lives, says Carla, who works as a technical lead at Mars
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NewsMars buys stake in healthy snacks business Kind
Mars has invested in a minority stake in global snack bars manufacturer Kind as it seeks to boost its global healthy eating credentials
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NewsMars pledges Sustainable Rice Platform sourcing for brands
The environmental push also includes sharing “innovative farming methods” with farmers…
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NewsNew Galaxy TV ad replaces Audrey Hepburn in £3m push
Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years
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NewsMars cuts raft of Uncle Ben's ambient meals
At least 13 ambient meal SKUs have been culled by the fmcg giant
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NewsDolmio unveils no added sugar sauce range in smaller jar
The lineup will be supported by the first ad in 12 years not to feature the brand’s puppets
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NewsMars Food builds healthy portfolio with acquisition of Tasty Bite
Mars Food has agreed to acquire the owner of all-natural Indian and Asian food brand Tasty Bite, which has been sold in UK supermarkets since 2016.
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Analysis & FeaturesCan Goodness Knows take a chunk out of the 'lifestyle' snacking market?
Mars’ fruit and nut bar launch aims to tempt new shoppers into the category
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Analysis & FeaturesGoodness Knows activity pushes Mars into top 10 promoters
Mars ramped up promotions in the mults as it prepared for the launch of its first new UK impulse brand in 20 years