Archive of all Mars articles – Page 13
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Analysis & FeaturesIs Mars label move inspired leadership - or an own goal?
Rival suppliers were left aghast, but does ‘occasional only’ stack up as an effective strategy to tackle health regulatory threats?
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NewsNew Mars labelling scheme to help shoppers tell everyday eats from occasional treats
The new scheme will be rolled out globally on brands such as Dolmio and Uncle Ben’s and is part of a new five-year health strategy
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NewsGalaxy adds toffee & popcorn line to Duet chocolate bar range
The new edition is being rolled out from this week
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Comment & OpinionMars choc recall highlights the need for gutsy communications strategies
No one could accuse Mars of lacking decisiveness with its chocolate recall, but its PR has been more hit and miss
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NewsMars recalls millions of Mars, Snickers and Milky Way bars in Germany
A consumer found small pieces of plastic in a pack
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NewsCraig Sargeant replaces Emma Evison as UK MD at Mars Food
Sargeant joins the UK food business after three years in the Netherlands running Mars’ International Travel Retail business
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NewsMars takes on Cadbury at Easter with new Galaxy Golden Eggs
Mars is set to go head to head with Cadbury’s Mini Eggs with the launch of Galaxy Golden Eggs in the run-up to Easter
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NewsMars bars now made with 100% Fairtrade cocoa
First 100% Fairtrade Mars bars set to hit the shelves
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NewsJamie Dunning promoted to head Mars Retail in US
Mars Chocolate UK sales chief Jamie Dunning is heading to the US to run the confectioner’s M&M’s
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NewsMars Food UK MD Emma Evison promoted to global strategy role
Mars Food UK MD Emma Evison has been promoted to the newly created role of global customer strategy director for Mars Inc.
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NewsGalaxy kicks off challenger brand status with Duet bars
Mars is hoping to further boost Galaxy sales with the launch of a dual-flavoured chocolate bar…
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NewsMars adds lactose-free RTD milkshake to range
Mars has made its first venture into free-from drinks with the launch of a lactose-free…
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NewsSnickers gets hazelnut line as Mars looks to halt sales drop
Mars is expanding its Snickers brand with new permanent variant Snickers and Hazelnut
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NewsM&M's to give away US holidays in promotion
The promotion will feature on limited-edition Ms Brown packs of the chocolates, in single, treatsize and sharing bags
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NewsMars hopes to score with football promotion
Mars is offering consumers the chance to win one of a million footballs emblazoned with England football team designs, as a part of what the supplier said was its largest ever giveaway
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NewsCocoa used in Mars Bars to be Fairtrade-certified from autumn 2015
Mars said it would also be the first UK company to commit to Fairtrade’s new Cocoa Sourcing Programme
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News
Mars pledges to stop deforestation, have a more ethical supply chain
Company will put policies in place to ensure foreign purchases do not result in deforestation, follows on from cocoa and fish supply chain pledge
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NewsAsda's Andy Clarke to take over IGD presidency in January
Asda chief executive Andy Clarke will step into Mars Chocolate UK and global retail president Fiona Dawson’s shoes as president of the IGD from the new year. Clarke, who has been vice-president of the food and grocery research and training charity for two years, will serve the same period as ...
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NewsMars launches MaltEasters campervan gift pack for Easter
Mars has revved up its Easter offer with a Maltesers campervan gift pack…