Archive of all Mars articles – Page 13
-
Comment & Opinion‘Thinking diversely’: why a new approach will be good for business
Mars’ new ad for Maltesers shows how diversity can be done well
-
NewsMars kicks off disability-friendly advertising strategy
Scope worked with Mars on accurately representing the experiences of disabled people
-
NewsMars Chocolate brings back Sweet Sundays promotional push
The promotion offers the chance to collect free cinema tickets for the fifth year running
-
NewsMars Petcare expands dog treats with Pedigree Puppy Tasty Bites
The NPD of chicken flavoured bite-sized cubes has been launched with a promotional price of £1.50
-
NewsMars Chocolate Drinks & Treats launches Galaxy Rice Cake Thins
Each 15g rice cake contains 72 calories
-
NewsWrigley’s Extra set to launch Time to Shine TV drive
The ad ‘roadblock’ on all commercial channels is a first for the Mars sugar-free gum brand
-
NewsMars invests £23m into King’s Lynn manufacturing site
The investment is expected to create 28 jobs on the Uncle Ben’s Ready to Heat line
-
NewsWrigley to give away in-car holders for Extra and Airwaves gum
The dashboard-mountable device will come free with every purchase
-
NewsMars Chocolate Drinks & Treats launches trail mixes
The trio of bagged snacks is based on M&M’s, Bounty and Galaxy
-
NewsJamie Vardy among England stars in Mars Euro 2016 campaign
The ad debuts with a 60-second half-time football spot on Sky Sports 1 on Sunday
-
NewsMars will be carbon-neutral with 20-turbine Scottish wind farm
The company’s 20-turbine farm in Moy, near Inverness is its first major off-site green initiative in the UK
-
NewsMars and Snickers Protein bars take inspiration from drinks
The New bars are listed by Amazon and will contain almost 20% protein
-
NewsMaltesers' birthday ads celebrate 'lighter side of life'
The £10m campaign marks the brand’s biggest spend on the small screen
-
Analysis & FeaturesIs Mars label move inspired leadership - or an own goal?
Rival suppliers were left aghast, but does ‘occasional only’ stack up as an effective strategy to tackle health regulatory threats?
-
NewsNew Mars labelling scheme to help shoppers tell everyday eats from occasional treats
The new scheme will be rolled out globally on brands such as Dolmio and Uncle Ben’s and is part of a new five-year health strategy
-
NewsGalaxy adds toffee & popcorn line to Duet chocolate bar range
The new edition is being rolled out from this week
-
Comment & OpinionMars choc recall highlights the need for gutsy communications strategies
No one could accuse Mars of lacking decisiveness with its chocolate recall, but its PR has been more hit and miss
-
NewsMars recalls millions of Mars, Snickers and Milky Way bars in Germany
A consumer found small pieces of plastic in a pack
-
NewsCraig Sargeant replaces Emma Evison as UK MD at Mars Food
Sargeant joins the UK food business after three years in the Netherlands running Mars’ International Travel Retail business
-
