Gourmet brand Mary Berry & Daughter is making its first foray into baking with a range of cake mixes.

The Mary Berry branded range, available from Waitrose, comes in Lemon Drizzle, Luxury Carrot Cake and Double Chocolate Fudge (rsp: £2.99/15 servings). It would appeal to "time-poor cooks wanting genuine home-baked quality cakes", said RH Amar.

"The sector is dominated by child-focused products with preservatives and artificial colours. Mary Berry's range is aimed distinctly at the adult shopper," said senior product marketing manager Samantha Higgins.