United Biscuits is extending its McCoy's menu with pub grub-inspired crisps it says tap into the trend for classic British flavours.
The limited-edition McCoy's Pub Grub crisps come in two variants: lamb & mint and roast beef & horseradish. They will be available in 50g handypacks (rsp: 52p) and multipacks containing six packs (rsp: £1.71).
The range would meet the growing demand among males for "strong, British flavours", said Helen Warren-Piper, marketing director for bagged snacks, UBUK.
The limited-edition McCoy's Pub Grub crisps come in two variants: lamb & mint and roast beef & horseradish. They will be available in 50g handypacks (rsp: 52p) and multipacks containing six packs (rsp: £1.71).
The range would meet the growing demand among males for "strong, British flavours", said Helen Warren-Piper, marketing director for bagged snacks, UBUK.
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