The merger between Bulgaria's largest wine producer, Domaine Boyar, and land owner Vinprom Rousse will be called Boyar Estates. Much of Vinprom Rousse's 1,000 hectare landholdings surround Boyar's new £9m Blueridge Winery. The new group will be led by chief executive Margo Todorov. Boyar International in London, which traded as Domaine Boyar, has taken over the sales and marketing for the new group. {{DRINKS }}