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Bulgarian wine producer Boyar Estates expects to launch the first miniature wine barrels in the UK off-trade within the next few months.The mock oak barrels, containing a 3-litre bag of wine, are designed to be a more attractive alternative to...
Boyar Estates is launching a £500,000 autumn poster campaign for its Blueridge wine brand.
Details about the push, which follows the Bulgarian brand's recent makeover, are being kept under wraps until it breaks in September.
Innovative wine packaging is top of the agenda at Bulgarian producer Boyar Estates, which is launching two new looks. Challenging the traditional Bordeaux bottle shape, the company is switching to a more modern design featuring a disc-shaped...
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