Parsons Nose butcher

Parson’s Nose opened its flagship store in Fulham in 2007

Upmarket butcher Parson’s Nose has engaged corporate advisors as it seeks strategic partnerships and investment.

The London-based family-run business is aiming to leverage the brand to become the UK’s leading online butcher.

Parson’s Nose, which has three bricks-and-mortar shops in Fulham, Putney and South Kensington, now generates almost half its turnover from online following surging demand throughout the pandemic.

The success of the DTC operation has enabled the business to scale significantly. It expanded the service into next-day nationwide delivery last year following successfully launching online across south west London in 2020.

In the past two years, Parson’s Nose has delivered more than 38,000 orders, generating online revenues in excess of £2.3m.

The business also makes its own range of ready meals at its flagship store in Fulham.

Alongside its range of premium meat, it also sells fish, fruit and vegetables, condiments and pantry items, cheese, charcuterie and its chef-curated meals, salads and soups.

Parson’s Nose was founded in 2007 by husband-and-wife team Serena and Tony Hindhaugh with an ambition to bring back the traditional butcher shop and encourage consumers to eat better quality, ethically reared meat.

It has earned itself a loyal customer base in its affluent areas of London, counting the like of Nigella Lawson, Simon Cowell, Hugh Grant and the Saudi and Qatari royal families as regular shoppers.

Boutique corporate finance firm Blue Box is running the process to find an investment partner.