Tony Raeburn, Pets Choice CEO

Tony Raeburn, Pets Choice CEO

UK pet food manufacturer Pets Choice has expanded with the acquisition of competitor Rufus Foods.

The sale, which was completed on Monday 25 February for an undisclosed amount, boosts Pets Choice brand portfolio to ten.

Rufus Foods has produced a range of complete food for dogs and cats for over 30 years.

“We are excited to announce the recent addition of Rufus Foods to our portfolio,” commented Pets Choice CEO Tony Raeburn.

“It compliments our existing brand set perfectly, as it has a lot of heritage and great loyalty amongst its customer base.

“Moving forward, we will continue to supply Rufus Foods to its existing customer base, but, in line with our growth plans, we are also looking to build on the brand and the solid base that it already holds.”

Pets Choice’s portfolio now comprises 10 brands offering a variety of products for pets and wild animals, including brands Meatiful, TastyBone and Webbox.

Mitchell Todd, from Rufus Foods, said: “With its industry-leading position and expertise, Pets Choice is the perfect company to elevate the Rufus Foods brand to the next level.”