Mike Campbell
- Comment & Opinion
Retailers and fmcg brands must avoid a future rooted in promotions
After retreating from promotions, McDonald’s boasted its best growth in a decade, says Mike Campbell, head of effectiveness at Ebiquity
2020-03-18T10:57:00
After retreating from promotions, McDonald’s boasted its best growth in a decade, says Mike Campbell, head of effectiveness at Ebiquity