Mini Cheddars is exploiting the affinity of cheese and pickle to bring out an extra flavour.
Mini Cheddars Branston Pickle is being released in 50g packs with a standard rsp of 37p, as well as in seven packs at £1.35 and within variety packs.
Manufacturer United Biscuits UK (UBUK) has teamed up with Premier Foods’ Branston Pickle to develop the flavour.
“As cheese is a core essence of Mini Cheddars, it was a
natural choice to bring these two stalwart brands together,” said UBUK. The company said twinning household brands had been a successful move, with its Peperami variant adding 146,000 new buyers to Mini Cheddars.
The brand is also refreshing its Smokey BBQ flavour to give it a broader family appeal, and is renaming it Saucy BBQ.
The Crinkly’s version is to get a revamped pack design featuring the new McVitie’s logo, while the UBUK 123 back-of-pack health initiative is being introduced across the range from this month to bring it in line with the Mini Cheddars parent brand.
Mini Cheddars Branston Pickle is being released in 50g packs with a standard rsp of 37p, as well as in seven packs at £1.35 and within variety packs.
Manufacturer United Biscuits UK (UBUK) has teamed up with Premier Foods’ Branston Pickle to develop the flavour.
“As cheese is a core essence of Mini Cheddars, it was a
natural choice to bring these two stalwart brands together,” said UBUK. The company said twinning household brands had been a successful move, with its Peperami variant adding 146,000 new buyers to Mini Cheddars.
The brand is also refreshing its Smokey BBQ flavour to give it a broader family appeal, and is renaming it Saucy BBQ.
The Crinkly’s version is to get a revamped pack design featuring the new McVitie’s logo, while the UBUK 123 back-of-pack health initiative is being introduced across the range from this month to bring it in line with the Mini Cheddars parent brand.
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