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Five months after The Grocer first revealed that Tesco planned to launch a new Cheddar brand with Adams Foods, Mu Cheddar is now hitting shelves. The six-strong range which comprises 350g blocks of mild, medium, mature and lighter mature…
Tesco’s latest venture brand looks like bad news for New Covent Garden Soup Co.
Morrisons is stripping out vast amounts of fat, salt and sugar from its own- label products ahead of its own-label relaunch in the autumn, The Grocer has learnt. The retailer kickstarted a comprehensive overhaul of its own-label offer...
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