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Morrisons news and analysis – Page 92
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NewsArla pulls first ‘master brand’ from shelves
Arla’s much-heralded ‘master brand’ strategy has been thrown into question after the company pulled its Arla Squeeze yoghurt brand less than a year after launch.
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NewsBradbury cooks up a Cheese Kitchen range
Continental cheese specialist Bradbury and Son is hoping to encourage more shoppers to use cheese in cooking with the launch of a new range of recipe-specific cookery cheeses
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Analysis & Features
Seasonal cuts kick of - but they’re not as good as 2010
The Christmas trading season has brought the usual price cuts in the supermarkets, but the discounts are not as big as last year.
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Comment & Opinion
Dialling M for... modernisation
Morrisons’ current trials give glimpses of a revolutionary retailing future
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Comment & Opinion
Don’t sacrifice service at the altar of price
The UK’s big five supermarkets – Tesco, Asda, Waitrose, Morrisons and Sainsbury’s – are currently embroiled in a very public price war.
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Analysis & FeaturesXmas Crackers
Take one celebrity, add kids, tinsel and a lot of packshots. Throw in fake snow and a festive jingle and hey presto - a Christmas TV ad! So how does the class of 2011 rate? We commissioned a survey, trawled web forums and spoke to ad industry execs to find out.
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Analysis & Features
Promotions soar as big four buff their value credentials
The big supermarkets have upped their promotional game once more in November – pushing the limits of available space in stores.
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ProfilesMorrisons revamps leave policy to help out adoptive parents
Morrisons is introducing what it claims is an industry-leading adoption policy to help staff who are adopting children.
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NewsAsda ‘most vulnerable to Morrisons online’
Asda will be hit hardest when Morrisons launches its online offer, according to retail analysts CACI.Research seen exclusively by The Grocer found 65% of Morrisons customers who shopped online currently shopped at Asda for groceries.CACI suggests this means once Morrisons is online, Asda could face an exodus. “Morrisons customers who ...
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News
Morrisons pitches itself as high street hero to Mary Portas
Morrisons is championing its own credentials as a positive force in the fight to save our town centres, in a new report it submitted to Mary Portas' High Street Review.
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News
Marco adds a cider to his Governor line-up
Marco Pierre White is extending his Governor ale brand into cider this month - and has revealed plans to add a lager to the line-up next year. The 4.8% abv Governor cider, which is produced in conjunction with Westons, will roll out exclusively to all Morrisons stores in the next ...
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NewsMorrisons freshens up bakery offer with 100% British wheat
Morrisons is relaunching its entire own-label bread range and switching to 100% British-sourced wheat. The new line-up, which rolls out to stores next week under the Baked By Us label, comprises 90 lines and replaces the retailer’s existing own-label offer.
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Grocer 33Morrisons, Swansea
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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NewsFirefly to land on Morrisons shelves soon
Natural drinks brand Firefly is expanding into Morrisons next month. The brand’s peach & green tea, grapefruit & passionfruit, and lemon, lime & ginger drinks (rsp: £1.60 for 330ml) will roll out to 300 stores in November. The…
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Grocer 33Morrisons, Welwyn Garden City
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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NewsMosey is promoted to build up the BWS range at Morrisons
Morrisons has appointed Steve Mosey as its new category director, responsible for beer, wines and spirits; tobacco and lottery. Mosey has worked for Morrisons since June 2009 and previously headed up the retailer's category development...
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NewsPosh traditional beef range for Morrisons
Morrisons is set to launch a new premium range of beef from traditional British breeds in the wake of research conducted at the farm it runs in partnership with the Prince of Wales. The retailer has recruited 200 British farmers to...
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Grocer 33Morrisons, East Dereham
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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NewsPilgrims and Tickler hit in latest Cheddar cull
Pilgrims Choice and Tickler have lost their listings on Morrisons’ pre-pack Cheddar fixture following a range review of the supermarket’s cheese lines. Pilgrims Choice had previously been listed with its mature Cheddar and Tickler with a…
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NewsMorrisons to launch its M Kitchen range
Morrisons is to debut the first products in its much-anticipated own-label relaunch next week. As revealed by The Grocer earlier this month (‘Morrisons to launch host of new own-label brands’ 10 September, p6), the retailer is…