Somerfield has launched its Funky Food Factory children’s food brand following trials in pilot stores.

Marketing brand controller Nicholas Hall said 20 products would be rolled out by Christmas and a further 40 next year.

Somerfield has taken guidance from the Hyperactive Children’s Society on the range, which is aimed at five to 12-year-olds. Hall said: “Price points are good value and we will be actively churning the range in line with demand.”