John Brassington

Source: Dr Oetker

Brassington will join Johannes Rosenthal as joint MD

Dr Oetker UK has appointed John Brassington as its new joint MD.

Previously executive head of UK sales at the business, Brassington will be responsible for sales, marketing, category, insights & net revenue management, inclusion & diversity, quality assurance and HR. He will also act as “coach” for Dr Oetker Ireland. 

He replaces Georg Heerdegen Parsbo, who has stepped down from the role to become a member of the international board.

Matt Pringle, previously head of sales in channel development, will join the leadership team as its new executive head of UK sales.

Johannes Rosenthal will continue to serve as Brassington’s joint MD and assume responsibility for the business’ base in Leyland, Lancashire, in addition to his current responsibilities of supply chain, finance, admin, purchasing and IT.

Rosenthal said he was “thrilled to welcome John to join me in the leadership team as he brings tremendous experience and all the relevant skills to continue on our growth path and realise many new opportunities for Dr. Oetker in the UK”.

Brassington added that he was “looking forward to taking on the challenges of driving future growth”.

“Thanks to strong direction over the past four years from both Georg and Johannes, we’re in an incredibly exciting position to capitalise on opportunities within the categories we operate,” he said.