JW Filshill has hired Edward Bentley as its impulse buyer in the soft drinks, crisps and snacks category.
Prior to joining the Glasgow-based wholesaler, Bentley spent almost 10 years working for SHS Sales & Marketing, most recently in the role of national account manager with responsibility for Scotland.
Bentley will report to category manager Derek Cowan at the wholesaler, which currently supplies more than 185 independent KeyStore outlets across Scotland and the north of England.
“I’m delighted that Edward is joining the Filshill family at a time when our business is growing across Scotland and the north of England,” said JW Filshill group commercial director Chris Miller.
“He comes to us with significant knowledge of Filshill having dealt with us as a customer of SHS plus an impressive track record of working with high-profile fmcg brands. Edward is an experienced operator who understands the importance of working in partnership with suppliers for mutual benefit and will be an asset to the Filshill team.”
Bentley said: “It is an exciting time to be joining such a forward-thinking business and I relish the challenge of building on the strong foundations already in place as well as forging new relationships with suppliers.”