Former Pernod Ricard UK commercial director Chris Ellis has taken on a non-executive director role at tonic and mixer brand Lixir Drinks.
Ellis, who left the spirits giant in the summer after 16 years, has joined the board of Lixir alongside fellow non-execs Barry Chevallier Guild, former chairman of Aspall Cyder, and Peter McDonald and James Watson, joint CEOs at Mosaic Pub & Dining.
Ellis said he was “hugely excited to be joining the Lixir board at a time when the business is set for explosive growth”.
The brand had “fared well as a company” during the pandemic and “Chris is joining us at a really exciting stage”, added Lixir co-founder Jordan Palmer. “It’s a privilege that he recognises the opportunity in our business and he brings a great level of expertise to the fold.”
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