Olly Abotorabi

Olly Abotorabi

Consumer data provider IRI has promoted Olly Abotorabi to the newly created role of senior regional insight manager.

The position had been created “to meet the growing demands of local and regional manufacturing and retail clients to understand the impact on their business of fmcg, shopper and retail market trends” said IRI.

Abotorabi would “create macro and micro insights and drive thought leadership based on IRI’s big data and analytics capabilities across key consumer markets” – with the aim of helping clients to “make better decisions”.

Based in the UK, Abotorabi will lead all regional market insight programmes and support the needs of teams in Europe and South Africa, while working closely with colleagues in the US and Asia-Pacific. He will report to Anne Lefranc, IRI marketing director for Europe & South Africa.

He has 12 years’ experience in the fmcg sector, having begun in November 2005 as an insight analyst at UK healthcare supplier SSL International, the former owner of Durex. In May 2010, he moved to Tangerine Confectionery, where he worked for three years as category & insights manager before joining IRI in the summer of 2013 as senior European insight manager.

Abotorabi’s promotion was “a really exciting development for IRI”, Lefranc said. The creation of the senior regional insight manager role was “in response to brands and retailers demanding a deeper understanding of shopper and market trends to find growth opportunities in a difficult environment”.

Abotorabi said he was “really looking forward to taking on this challenge, developing a compelling and insightful regional view of the fast-changing fmcg market, which I hope will inspire the consumer goods industry and retail across the region”.