Roz Cuschieri

Cuschieri stepped down as Genius Gluten Free CEO last month

Startup brand Emily Crisps, which makes fruit and veg bagged snacks, has named former Genius Gluten Free CEO Roz Cuschieri as chairman of its newly formed board of directors.

Cuschieri stepped down from her role at Genius in October, after almost five years in which she led the business to sales of £50m. She had previously held positions at United Biscuits, Scottish Courage, and Warburtons, where she was commercial director.

“With her vast experience and expertise within the fmcg industry, we know Roz is the right person to help steer our journey towards becoming the healthy indulgence snack of choice across the UK and further afield,” said Emily Wong, who co-founded Emily Crisps in 2014 with Alex Ascani.

The appointment of Cuschieri follows last month’s sale of a ‘significant’ minority stake in the burgeoning snacks business to investment vehicle Inverleith LLP & Hothouse Brands.

The seven-figure deal saw Wong and Ascani take on the roles of chief executive and chief operating officer respectively – while a board of directors was created. It will include Paul Skipworth, former chief executive of The Glenmorangie Company, who joins as a non-executive director.