Typhoo is promoting FD and head of HR Somnath Saha to CEO, replacing Keith Packer who is joining 2 Sisters Food Group.

Saha has taken the opportunity to rejig the executive team. Retail brand manager Chris Hall has been promoted to head of marketing and impulse, and Andy Knight - head of sales, out of home and discounters - has been promoted to UK sales director.

“I am excited to lead the most experienced team in the British tea industry,” said Saha. “Ultimately, it’s a world-class iconic British brand for everyday life.”

He added he was committed to growing Typhoo globally by “unlocking this incredible heritage” and “developing new partnerships, products and business models alongside the confidence of our customers, shareholders and people.”

Saha joined Typhoo in 2008, having previously spent 10 years with steel and wire rope manufacturer Usha Martin UK.