William Ovens has joined drinks company The Quintessential Brands Group as international commercial director.

Ovens was previously MD of Simon Howie Foods. He has also worked as sales and marketing director for Presentation Products, and as area director for global travel retail at The Edrington Group.

The role is a new one for the company, whose brands include Greenall’s gin and O’Mara Irish Country Cream.

“We are delighted to be welcoming William,” said Quintessential Brands MD Mike salmon. “He will be leading our Quintessential Brands area directors located in Asia Pacific, Europe, Russia and the US, from our UK base.”