By Stuart Smith2010-10-30T00:00:00
Clipper Tea went to Wonderland, Pom-Bear got cosy with Shrek and Müller dived into Sex and the City 2. The number of movie tie-ups has soared, but who’s chasing them, the brands... or the studios, asks Stuart Smith. When Shrek Forever racked up a cool $70m in its first weekend ...
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