What was your first-ever job? Warehouse assistant in Peacocks.

What’s been your worst job interview? I went for a job with Bowater Containers as a quantity surveyor. I didn’t know what the job was and had less of an idea when I left.

What was the first music single you bought? Two Little Boys by Rolf Harris. I can’t believe I am telling you this.

How do you describe your job to your mates? I’m a syruper.

What is the most rewarding part of your job? Seeing maple syrup and honey products on shelf, listening to my team talk as passionately about our products as I do, and customer feedback.

And the least rewarding? Government form-filling, though the outcome can be worthwhile - we recently secured a grant to help us expand.

What is your motto? I remember my old boss telling me he thought I was crazy leaving a secure job to work for myself. So, ‘never be scared to think the impossible’.

What’s your nickname? At school it was Gnat. Apparently, I was never still in class and had a concentration span of about five seconds.

If you were allowed one dream perk what would it be? Either an Aston Martin DB9 or alternatively the time to master the game of golf!

What’s your favourite movie? I am an old rocker at heart. My favourite film is This Is Spinal Tap, which makes me laugh every time I watch it.

What’s been the most embarrassing moment in your life? Talking to someone thinking that they were someone else. They just smiled and nodded. The conversation went on for about 10 minutes, with me doing all the talking. I only realised my mistake the next day.

If you could pick a celebrity to join your staff, who would it be? I love people who are passionate about food and what they believe in, so Jamie Oliver would be great.

If you could change one thing in grocery, what would it be? To get maple syrup merchandised next to products it’s used with - in the porridge category, by salmon or in fruit & veg. It would then help offer great meal ideas to customers.

What luxury would you have on your desert island? A set of golf clubs as I would have plenty of time to practice.

Bob Clark is the founder of Clarks Maple Syrup