Carl Sutton

What was your first-ever job? I did one 12-hour shift in a sandwich factory at the start of a summer break. I declined a second shift and I’ve never eaten a pre-packed sandwich since.

What’s been your worst job interview? When I was 17, for The Co-op. The gentleman didn’t know who I was or what job I had come for, he had to ask me for help on that. I’m not sure how but I still got it anyway!

What was the first music single you bought? Oh dear, Stay Another Day by East 17. It didn’t get much better after that.

How do you describe your job to your mates? They just know I ‘do marketing’. Beyond that I just get a glazed look.

What is the most rewarding part of your job? Seeing a campaign hit the market and the customer reaction is always really rewarding for the whole team and great for motivation.

What is the least rewarding part? The many hours spent on our UK motorway system.

What is your motto in life? Keep it simple.

If you were allowed one dream perk, what would it be? A driver, not to be flash but because I’m ­terrible at it!

Do you have any phobias? Not really, but I’m not a fan of spiders or declining footfall!

If you could change one thing in grocery, what would it be? I would end all multibuys to encourage customers to buy just what they need. I know why we all do it, but it just encourages waste.

What luxury would you have on a desert island? I would have my family with me and turn it into a great holiday. Assuming we are getting rescued soon after, that is.

What animal most reflects your personality? The meerkat - best animal in marketing!

What’s your favourite film and why? The Shawshank Redemption: great actors at their best, can’t resist watching it every time it’s on.

What has been the most embarrassing moment in your life? It has to be a presentation I did to the trading team in a previous role, it was cringeworthy on my part, lesson learnt on preparation.

Which celebrity would you most like to work with and why? Do you think Lady Gaga would open the next Poundstretcher? If you’re reading this Miss Gaga, just let me know…