Carol Lever

What was your first job? Hop picking in Kent. It’s a beautiful county, especially at sunrise.

What was the first music single you bought? Al Capone by Prince Buster.

How do you describe your job to your mates? It’s not a job to me but a passion. Free Range Dairy Network came about because of our shared desire to save pasture-based dairy farming in the UK.

What is the most rewarding part of your job? Farmers joining us because they can see a future in dairy farming. Also, spending time out in the fields with the cows, I always love seeing happy cows out grazing on pasture.

What is the least rewarding part? I get annoyed when other people use the words ‘free-range’ on their milk, without having the same commitment to grazing.

What is your motto in life? A little of what you fancy does you good.

If you were allowed one dream perk, what would it be? To have an assistant who is great at social media would be a perk for me.

Do you have any phobias? Yes, a fear of heights, which is a recent discovery.

If you could change one thing in grocery, what would it be? I’d like to see a Grocer Roadshow that’s in the price bracket for startups and social enterprises.

What luxury would you have on a desert island? Sunscreen. I’d need a hat as well.

What animal reflects your personality? I’ve been told when I smile a certain way I look like a tortoise, especially if I’m wearing a roll neck sweater. Running Free Range Dairy Network, you need a steady personality to deal with all the highs and lows of the dairy sector, but in the end the tortoise wins the race.

What’s your favourite film? La Grande Bellezza. It’s an interesting film that makes you examine your own life.

Which celebrity would you most like to work with? Keanu Reeves, he seems like a great guy and I’d like to work with him for purely selfish reasons as he’s been my celebrity crush for years.

What would your death row meal be? Seafood platter and a bottle of expensive champagne. I’ve never tried either and this would be my last chance. Finished with a Death by Chocolate cake.

Topics