Jane Woodhead, Speakeasy Ice Creams, on snakes, Peter Pan and Richard Ayoade

What was your first job? My first job was aged 15 as a Saturday assistant in a local hairdresser.

What’s been your worst job interview? I had an interview for a training scheme at a large bank in the City. I broke the strap on my shoes just before and had to borrow sandals from my friend that were two sizes too big and a ‘funky’ style. I couldn’t walk properly and didn’t get a chance to explain my unusual appearance.

What was the first music single you bought? Tiger Feet by Mud - and I can still do the dance.

How do you describe your job to your mates? “We have an ice cream business - making ice cream with alcohol”.

What is the most rewarding part of your job? That’s easy - sampling with customers and clients.

What is the least rewarding part? The necessary but relentless admin.

What is your motto in life? Don’t be that person - if this is the point others would give up, keep going.

If you were allowed one dream perk, what would it be? Having someone to help keep on top of household admin would be a great perk.

Do you have any phobias? Snakes.

If you could change one thing in grocery, what would it be? The most helpful aspect to change would be consistency of buying teams in retailers.

What animal reflects your personality? A dog - our springer spaniel is loyal, friendly, curious, hardworking and loves a long walk, and that certainly reflects my personality.

What’s your favourite film? My go-to, feel-good movies are always Peter Pan-related. I loved the stories growing up, so Hook with Robin Williams is a favourite.

What has been the most embarrassing moment in your life? I was 18 and had to pick up my dad, the village Father Christmas, from a local school while dressed as an elf. I walked in with bells on my shoes and hat, and was met with a sea of blank stares - I had gone to the wrong school.

Which celebrity would you most like to work with? It’s important to me that if I am working with someone, they keep me challenged but also have a great sense of humour. So I think Richard Ayoade would fit the bill well.