From next month, Nescafé packs will sport a promotion offering five-star prizes. The competition closes at the end of June 2007 and winners will receive an item of clothing - tailored to their size, colour palette and lifestyle - delivered to their door every day for the following year.
Brand manager Lisa Bryan said that it was a unique prize and something consumers had said that they would love.
"We will also organise for the winners to have a wardrobe consultation with Trinny and Susannah, helping them look fantastic, while customising their outfits to suit their personal daily routines and each season," she added.
The offer will be backed by a three-month outdoor and radio campaign, starting next month, plus press ads and in-store activity.