Non-alcoholic drinks brand Botivo has quadrupled its supermarket distribution in the space of a year after landing new listings at M&S and Tesco.
The brand expects bottles of its non-alcoholic botanical aperitif to be listed in more than 1,000 supermarket stores by the end of 2026.
Its latest wave of expansion has included its first listing with M&S, with cans going into 344 stores and bottles into 549 stores. Meanwhile, on 4 October, Botivo will launch four-packs of its cans exclusively in 492 Tesco stores.
Distribution of its bottles has also increased in Sainsbury’s, from 59 to 229 stores, with cans also now available in 59 stores.
The new listings cap a remarkable year of growth for Botivo, which was listed in just 280 stores last December. Sales have surged by 180.1% to £1.3m, on volumes up 191% [NIQ 52 w/e 8 August 2026].
To keep up with growth, Botivo has recently built a new production facility, increasing its capacity to one million bottles a year.
“Our journey so far has been about brand building, ensuring Botivo has the big brand energy to secure distribution,” said co-founder Imme Ermgassen. “We are now stepping into that scale-up phase.
“We just turned four years old, so we’re truly excited to see how big we can go.”
Whilst retail expansion has focused solely on the brand’s flagship botanical aperitif and canned RTD product, the brand has also continued to launch limited-edition variants via DTC, including collaborations with Ottolenghi and Coco de Mer.
Its latest limited-edition, Winter Botanical Aperitivo, launched last week. Combining date molasses with clove, allspice and vanilla, finished with saffron, the NPD (rsp: £30/50cl) promises to evoke “the warmth of a crowded table, the spice of something baking, the glow of a fire and the sense that there’s time for one more drink”.
“Nothing encapsulates pleasure more than the festive season, it’s a special time full of abundance and connection and that deserves a special drink,” said Ermgassen. “We wanted to create a totally unique limited-edition that captured the magic of this time – ingredients that when brought together taste how the festive season feels! That’s how this limited-edition was born.”
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