The company has invested £1m in promoting the launch of Giant Tubes for Blue Smarties and Rowntree's Pick & Mix and in publicising reduced packaging on selection boxes. Its confectionery selection boxes are now made from recycled board and the plastic trays from recycled bottles, saving 231 tonnes of packaging on last year. Adverts for the selection boxes, which show Santa wearing a shrunken outfit, will run across national papers over the next six weeks. Ads for the new larger tubes will feature across weekly women's magazines to target mums.
"We want to drive retailer footfall but also demonstrate our ongoing commitment to key brands," said Graham Walker, Nestlé UK trade communications manager.