Bio&Me has added a naturally lower-sugar variant to its Gut Lovin’ Granola range.
The new SKU, called Low Sugar Naturally, contains less than 5% natural sugar, while its existing four-strong range each contains 10% natural sugar.
Co-founder Dr Megan Rossi told The Grocer the key concept of the range was that it all had no added sugar, and got its sweetness from ingredients such as dates, which she said contained dietary fibre and other plant chemicals which feed the gut bacteria.
The new granola, like the others, is billed as being good for the gut. It will roll out at Planet Organic and Booths on 9 June (rsp: £3.99/360g).