Treasury Wine Estates has launched its Blossom Hill Gin Fizz into RTD cans.
Gin Fizz, the ‘botanical-infused’ Blossom Hill spin-off that debuted last year, will roll into Tesco in 200ml cans (both 8.5% abv) in two flavours – Lemon & Rosemary and Rhubarb (rsp: £2.50) – from March.
The Gin Fizz brand had racked up more than £2.5m in values sales since launch, said Treasury Wine Estates, and would “reach new consumers who don’t necessarily shop down in the wine aisle” by launching into cans.
The drink itself is a blend of wine, botanical-infused water and a dash of gin.
Treasury Wine Estates recommends “simply pouring over ice and embellishing with a fresh garnish”.