Bounce, the energy ball brand, has added a vegan-friendly lineup to its assortment of snacks.
The five-strong V Life range has been launched to cater for “the growing number of vegans and people who avoid dairy for health reasons”.
It will be available from next month in Coconut Cumin, Beetroot Cashew and Almond Kale variants along with Almond Spirulina and Cashew Peanut, which are set to replace Spirulina & Ginseng and Cashew & Pecan in Bounce’s portfolio of flavours. The latter duo is currently available as part of the brand’s core range.
The gluten-free NPD is “packed with vegan protein” and has an rsp of £1.79-£1.99 (40g). It comes as part of Bounce’s aim to encourage consumers to “develop smarter snacking habits whatever diet they follow”, said co-founder Mark Tanous.