Campo Viejo is making its first move into rosé wine.
The Pernod Ricard brand’s latest wine (13.5% abv) is designed to cash in on the growth in pale, drier rosé wines, and will go into Morrisons from 1 July. It had “intense flavours, a magnificent mouthfeel and a long finish”, said Pernod Ricard off-trade channel director Chris Shead.
Jacob’s Creek launched a ‘Petit Rosé’ in 2017, while Blossom Hill added its own ‘Pale Rosé’ in March 2018.
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports & Data
- Topics A-Z
- Content by type:
- Analysis & Features
- Category Reports
- Comment & Opinion
- Guide To
- Grocer 33
- Interviews
- KVI Price Tracker
- News
- Profiles
- Content by type:
- Promotional Features
- Promotional Videos
- Range Previews
- Rankings
- Webinars
- Whitepapers
- Events
- Subscribe now
- More from navigation items
No comments yet