Cauldron has launched a range of ‘carbon neutral’ Korean Bites.
The bites are made up of carrots, sweet potatoes, onion, kale, chargrilled peppers and “classic Asian spices”, offering “an impressive nutritional profile”, said the brand, which is touting them as a source of fibre and protein.
They can be eaten cold or heated in the oven to be consumed as part of a main meal.
They will hit Tesco and Sainsbury’s ahead of Veganuary (rsp: £2/200g).
To win its ‘carbon neutral’ accreditation, Cauldron teamed up with ClimatePartner to calculate and offset the carbon footprint of the snacks, by supporting climate projects such as woodland creation in the UK, forest protection and supporting the growth of bamboo in Nicaragua.
The brand was “always striving to improve the impact we have on our planet and the launch of Korean Bites sees us move our products into the carbon neutral space for the first time”, said Cauldron business unit head Tom Lindley.
It comes as Cauldron grew its sales by 1.1% to £32.1m over the last year [NielsenIQ 52 w/e 11 September 2021].