Charlie Bigham’s has unveiled a range of vegetarian ready meals, rolling them out from today (19 September) to Waitrose and Ocado.
The four chilled recipes for two people – Spinach & Ricotta Cannelloni; Sweet Potato & Bean Chilli with Mexican Rice; Vegetable Lasagne; and Cauliflower Macaroni Cheese (rsp: £7.50/660g-840g) – were designed “to appeal to the growing number of people going meat-free or following a flexitarian diet” said Bigham’s.
Packed in the brand’s usual wooden trays, the new quartet had “been created to really show off the versatility and deliciousness of vegetables”.
For years, the food industry had typically “approached vegetables as the side dish, the understudy to meat or a meat alternative” said brand founder Charlie Bigham.
“In my new range, vegetables are the star of the show,” he added. “More and more people are recognising the many benefits of reducing or erasing their meat consumption, and with our new vegetarian range we hope to give people better choice when it comes to meat-free options.”