Diageo Reserve has extended its premium vodka brand Cîroc with a vanilla variant.
Cîroc French Vanilla will roll out from October with an abv of 37.5%. It was “inspired by the French style of making luxury vanilla ice cream”, said Diageo.
The NPD aimed “to engage with consumer interest in luxury, and meet demand for ultra-premium flavoured vodkas” (rsp: £41.05/70cl).
Cîroc launched a limited-edition piña colada variant in May.