Dolmio has extended its range with five Pasta & Sauce meal kits (rsp: £1.99).
Available now, they include Carbonara, Cheese & Broccoli, Chicken & Mushroom, Cheese (all 215g) and Tomato & Garlic (278g).
The first four varieties contain dried spaghetti and a sauce mix that is prepared on the hob by adding milk or water, while the Tomato & Garlic flavour also contains a sachet of tomato puree that is added to the sauce. A pack serves two, and takes 10 minutes to cook.
Gareth Williams, Dolmio brand manager at Mars UK, said the launch was designed to appeal to consumers that often considered hob products to be unhealthy and not like home cooking.
The savoury pasta category is worth £42.1m – down 3.8% year-on-year [Nielsen 52 w/e 21 March 2015].