Eat Grub hopes to dispel consumers’ concerns about eating insects with the launch of a natural energy bar containing powdered crickets.
Rolling out next month to Planet Organic, Partridges of Sloane Square and its sister stores, and a number of indies, the high-fibre NPD comes in two variants: Cranberry & Orange and Coconut & Cacao (rsp: £2/36g).
Both include cricket protein powder - which Eat Grub co-founder Neil Whippey described as a “wonder product”. He added it was his brand’s mission to help people overcome their worries about eating insects.
Crickets were efficient to farm and “extremely nutritious”, said Whippey.