fuel10k protioats protein porridge

Breakfast brand Fuel10K has relaunched its protein-enhanced porridge sachets.

Rolling into Asda now in the new brand design that made its debut on Protiflakes in June, Protioats have been reformulated and now need to be added to milk rather than water. The new version has an rsp of £2.69 for 10 sachets - the price of six of the old version.

“By evolving to be more in line with the market in terms of format and value, we are confident we will appeal even more,” said founder Barney Mauleverer.