L’Oréal Garnier is to launch what it says is its most natural facial cleansing and moisturising range yet, made from 96% natural ingredients.
Every product in the SkinActive 96% Natural Origin skincare collection features a detailed and “decoded” ingredients list in a bid to be transparent. L’Oréal was releasing “more and more natural-based products”, said a spokeswoman. Aimed at consumers who want to know “exactly what they are applying to their skin”, the lineup comprises cleansers, cleansing gels and toners (rsp: £3.49), as well as moisturisers (rsp: £5.99).
Only 4% of the ingredients are of artificial origin, necessary for “quality and texture”.