Ginsters is expanding its sandwich range with limited editions Chicken Balti and Ham Hock & Piccalilli.
The duo will launch in the impulse channel on 13 January at an rsp of £2.99.
“We have developed our new limited-edition sandwiches to provide retailers with something different to offer their shoppers and stimulate interest and variety in the sandwich category,” said sales and marketing director Linda Evans. “These two new flavours tap the flavour trends of the moment and appeal to Ginsters fans. Retailers can boost their sandwich sales and potentially attract new shoppers who are looking for special options to trial this January.”