Graham’s the Family Dairy, maker of the Protein 22 and Protein 40 dairy ranges, has joined the healthier ice cream craze with a five-strong selection called Goodness.
Salted Caramel and White Chocolate with Raspberry Ripple are rolling out this week to Lidl in a 450ml tub with an introductory price of £2.99. Rsp is £3.49.
The five-strong lineup is completed by Espresso Caramel, Mint Choc Chip and Chocolate Dulce de Leche – all sweetened by a mix of sugar and sweeteners.
Calorie content per tub is no more than 350kcals (78kcals per 100ml), while protein is 20g (4.5g per 100ml) – putting the nutritional content in line with other better-for-you ice cream brands such as Halo Top and Oppo.
The Goodness range of ice cream was “a perfect complement to all our latest high-protein dairy products due to their natural, fresh ingredients created by a Scottish family business” said Graham’s MD Robert Graham. The new dessert selection was “a tasty, healthier ice cream that is bursting with flavour and nutritional benefits”.
The launch of Goodness comes after Aldi and Asda both unveiled reduced-calorie ice cream ranges.
Aldi’s two variants under its Gianni’s brand – Salted Caramel and Choc Chip Cookie Dough (rsp: £1.99) – contain 302 and 352 calories per 480ml tub respectively.
Meanwhile, Asda’s own-label offer (rsp: £2.50) comes in Peanut Butter, Birthday Cake and Vanilla, with calories ranging between 332 and 392 per 473ml tub.
Brits’ love of healthier ice cream has pushed Halo Top into the UK’s top 10 ice creams. The Californian brand has racked up £22.2m in sales since its UK launch in January 2018 [Nielsen 52 w/e 26 January 2019].