Heineken new Sol SKU

Heineken has unveiled two new SKUs for Sol lager ahead of the summer. 

The beer is now available in 330ml cans (rsp: £4.50/4) and 650ml bottles (rsp: £2.00).

“Shoppers will be looking for chilled beers ready for that summer get-together or impromptu big night in with friends. The new formats are perfect for sharing on these occasions throughout the summer months,” said Toby Lancaster, Heineken category and shopper marketing director.

The new design would “catch shoppers’ attention” as well as maximise space, he said, adding the beer should be kept chilled and could be cross-promoted with BBQ food or tortilla crisps.

It follows Heineken’s announcement of a £5m push for Old Mout Cider last week.

Despite suffering a UK volume dip in the wake of its Tesco delisting in February, the Dutch brewer achieved “impressive” growth in Q1 2017, with global volumes up 0.6% organically to 44 million hectolitres, according to its most recent trading update.