Heinz is adding a trio of flavoured mayonnaises.
They are: Garlic & Caramelised Onion, Rich & Creamy Truffle and Lemon & Black Pepper (rsp: £1.89/220ml).
Garlic & Caramelised Onion is billed as a mouth-watering match for burgers and deli-style sandwiches, while Rich & Creamy Truffle could ”complement your canapés” or be used “as indulgent dip for your chips to get your tastebuds tingling”, said the brand.
Lemon & Black Pepper, meanwhile, was “the perfect accompaniment” to seafood or salads, it added.
They would “turn mealtimes nationwide into something special with a serious infusion of extra flavour,” said Kraft Heinz junior brand manager Maria Pérez de Ayala.
The Seriously Good Mayo brand, which Heinz launched in 2016 as a competitor to Hellmann’s, has gone from strength to strength since it hit the market, and has previously highlighted flavoured mayos as a key driving force behind its growth.