Kraft Heinz

Source: Heinz

Both products rolled out on Ocado today

Heinz is launching vegan versions of Cream of Tomato Soup and Beanz & Sausages ahead of Veganuary.

The innovations – which are the result of “several years” of development – are claimed to offer “the taste of Heinz” without animal products.

Creamy Tomato Soup contains fermented soy in place of the dried skimmed milk, cream, and milk proteins of the original recipe.

The plant-based sausages in Beanz & Vegan Sausages, meanwhile, comprise wheat protein, rapeseed oil, potato starch and wheat starch.

Both products contain no artificial colours, flavours or preservatives.

They have rolled out on Ocado today (28 December) and will hit shelves in Sainsbury’s on 8 January 2023 (rsp: £1.70-£2/400g-415g).

Heinz brand manager Manel Jordeo said there was “a big appetite for vegan versions of existing Heinz favourites, without compromising on the same great taste our consumers expect”.

“We’re delighted to reveal these two new plant-based varieties in time for Veganuary, especially for those who we know have been calling for vegan versions of our classic products, including creamy soups.

“With the added benefit of being one of your 5 a day, we are confident Heinz Creamy Tomato Soup and Heinz Beanz & Vegan Sausages will offer a nutritious, tasty and unmistakably Heinz meal, while also being great for recruiting new shoppers into the category.”

It comes after Heinz has spent recent months expanding into the plant-based category.

In January 2022, it rolled out a range of Made for Veggiez sauces designed specifically to pair with plant-based meals.

It also launched a trio of frozen ready meals called Beanz Bowlz in September.