Heinz Beanz Nuggetz

Source: Heinz

Nuggetz have rolled out to Asda and Ocado (rsp: £2.75/200g)

Heinz is continuing the expansion of its Beanz brand with the launch of a trio of frozen vegetable Nuggetz for children.

Designed to “help kids eat more veggies”, the Beanz-containing Nuggetz have debuted in three “child-friendly” flavours: Original, Curried and Cheesy.

All three flavours are “packed full of beans and vegetables” and contain no artificial colours, flavours, or preservatives.

Original and Curried are vegan; Cheesy, meanwhile, is suitable for vegetarians. The SKUs have rolled out to Asda and Ocado (rsp: £2.75/200g).

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The innovation is the work of Kraft Heinz’s New Ventures division, which is working to speed up NPD and runs separately to the business’s core product development team.

Sophie Higgins, head of growth platform at New Ventures, said the product represented “the next part in our continuing Beanz liberation plan”, following the launch of Beanz Burgerz, Bowls, Hash Browns and Pizza in 2022.

Higgins pointed to research commissioned by Heinz, which revealed 37% of parents were looking to reduce their children’s meat intake [Toluna, March 2022].

Not all of Heinz’s Beanz launches have been successful, however. Its Protein Pots, for instance, disappeared from sale last summer after less than two years on the market; they made just £143k in the 12 months since launch. 

The launch of Nuggetz comes after the fmcg giant last month added vegan versions of Cream of Tomato Soup and Beanz & Sausages.