Jack Link’s has added a duo of 100% savoury beef bars to its eponymous meat snack brand.
The snacks – Original and Sweet & Hot – contain 65 calories per 22.5g bar, and are billed as a source of protein (rsp: £1.50/bar).
The brand’s marketing director Laura Trivulzio said it saw a “significant gap in the market for on-the-go savoury bar formats” as existing options were “heavily focused on sweet rather than savoury options”.
They rolled into Asda last week.
It follows the launch of low-calorie beef bars by fellow Jack Link’s brand Peperami in November 2019.
Jack Link’s has spent much of the past year playing up Peperami’s protein credentials to tap more health-conscious shoppers.