Wessanen gluten-free brand Kallø has axed its Pop-Crisps range after failing to secure supermarket listings.
Launched in January 2018, the four-strong lineup marked Kallø’s debut in bagged snacks. They were made with popped corn pieces, split peas and natural flavourings.
Himalayan Pink Salt & Hint of Black Pepper, Sea Salt & Sicilian Lemon Vinegar, Sour Cream & Dill and Wasabi & Soy Sauce were packed in sharing bags (rsp: £1.95/85g) and snack packs (rsp: 75p/20g) – with around 425kcal per 100g and 1g of satfat.
Pop-Crisps were “ideal for those looking to swap their more calorific snacks for something better for them, supporting rising demand for healthier lifestyles” said Kallø at the time of the launch.
However, the brand took the decision late last year to axe the crisps after they were unable to secure shelf space at the leading supermarkets.
“Unfortunately, none of the top five grocery multiple listings were secured for Pop-Crisps,” said a spokeswoman for Kallø. The brand “couldn’t sustain the ongoing minimum order quantities for smaller retailers and therefore had to take the hard decision to delist” the snacks.
Pop-Crisps’ demise came in an underwhelming year of value sales for Kallø, which added just 0.9% to become worth £17.9m in UK grocery’s free-from aisle [Nielsen 52 w/e 8 September 2018].