Kettle Chips TSC

Source: Kettle Chips

The new flavour has hit Waitrose

Kettle Chips has added a Thai Sweet Chilli flavour to its lineup. 

The NPD is billed as containing “iconic Thai ingredients with real depth and interest”.

It was the “perfect blend of spices”, combining soy, star anise, coriander and chilli for a “delicate balance”, said Kettle Chips innovation chef Phil Hovey.

It has rolled into Waitrose and will hit Tesco later this month (rsp: £1.99/150g).

Kettle Chips senior brand manager Kizzy Beckett said the brand wanted to “bring something more flavoursome and interesting to the table”. There was “a big gap in the market for more authentically Thai seasoning from a trusted brand, which we have now filled” she added.

The launch will be supported by a nationwide marketing campaign later in the year, to include TV indents, social media and PR.