Source: Kingsland Drinks

The drinks are billed as a value option “that looks and tastes premium”

Kingsland Drinks has launched a fresh range of gin and vodka premixed cocktails.

Called Mix Up, the four-strong range comprises Gin & Diet Tonic, Gin & Tonic, Pink Gin & Tonic, and Vodka, Lemonade & Lime (rsp: £1/250ml).

They are billed as a low-calorie option at under 60 calories per can, and are vegan-friendly. 

Despite the drop-off of on-the-go sales due to coronavirus, the RTD cocktail sector had fared well with shoppers “increasingly shopping to stock up their cupboards” and opting for multibuys, said Kingsland Drinks marketing manager Nathan McGivern. 

The range was ”an attractive entry-level branded option, that looks and tastes premium, aimed at winning shoppers who are looking to have fun with their favourite drinks at an affordable price point,” he added.

They have rolled into Co-op, Nisa and Costcutter stores.