Source: KP Snacks

Nut-tastic comprises a mix of almonds, cashews and peanuts

KP has added a duo of lines to its eponymous nuts brand in a bid to boost daytime consumption.

The brand has launched Snack Packs and Nut-Tastic in a move it hoped would “increase nut consumption in the daytime”.

Snack Packs offer five 30g packs of nuts in Dry Roasted, Salted and Salt & Vinegar flavours (rsp: £3.49).

Nut-Tastic, meanwhile, comprises a mix of almonds, cashews and peanuts raosted with “a pinch of extra flavour to turn up the taste”, according to the brand. Two variants – Roasted with a Pinch of Salt and Unsalted – will roll out in 4x30g snack packs and 100g bags (rsp: £3-£3.49).

Both launches had been designed “to better tap into the growth of daytime snacking occasions, which are not met in the nuts category within the UK to the fullest extent with the ranges and formats on offer currently”, said KP.

Consumers were “increasingly looking to snacks to tide them over between mealtimes”, it said. However “compared to the rest of Europe, the UK has been found to have a much lower per capita consumption of nuts”.

The NPD was “giving consumers more of what they want and catering to different needs – whether that be snacking on the move, at home mid-morning, or before dinner – all designed to drive category growth”, said KP marketing manager Jenny Blanco Barcia.

It comes as KP revealed plans last week to reformulate products across a host of its biggest brands including Tyrrells, Popchips, Hula Hoops Puft and Penn State ahead of the coming HFSS clampdown, with a slew of new launches to hit shelves in 2022.