Lifebuoy is expanding into homecare with what it claims is a “first-to-market” range of dermatologically tested cleaning products.
Called Botanitech, the range comprises a general-purpose cleaner, surface spray, trigger spray, eco refill and antibacterial wipes.
They are said to provide “daily effective disinfection” to a range of surfaces, including “baby-related and food preparation areas” by killing 99.9% of bacteria and viruses (rsp: £1.50-£4).
The NPD would help combat the spread of germs in the home as lockdown restrictions continued to ease, said Lifebuoy.
“We know disinfecting has become a number one priority for people over the past year, but two-thirds are concerned about the number of chemicals in the products they are using,” said Benoit Roger-Machart, Lifebuoy marketing and business development director for the UK & Ireland.
The range “contains no harsh chemicals, so people can feel assured they are using a natural but highly effective range of cleaning products for the home”, he added.
Its launch will be supported by an £8m marketing campaign, kicking off from 26 July.
The Unilever-owned hygiene brand was reintroduced to Britain last year, after being withdrawn from the UK in the 1990s.
As reported by The Grocer in July, its initial relaunch was supported by a £12m campaign intended to educate consumers on reducing the spread of infection as lockdown restrictions eased.
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